Free Event Series! Navigating Hypergrowth: Conversations with leaders who’ve seen success at scale. Register now.

Case Study Matter Supply and Nike deliver “Dream Supply” using Netlify

When Nike asks you to scale with speed,
you just do it.

Download the case study

Matter Supply leveraged
Jamstack to power a critical piece
of Nike’s Kaepernick campaign.

  • 4 Weeks

    Matter Supply built a highly-responsive site to support a massive advertising campaign in just a few weeks.

  • 1M People

    Nike expected their campaign to reach an audience of one million. (This number turned out to be a rather conservative estimate.)

  • 2 Devs

    It only took a team of two developers to build a Netlify-powered site effortlessly supporting Nike’s campaign.


Nike launched a massive, international advertising campaign reprising their signature call to “Just Do ItTM in partnership with Nike athlete, Colin Kaepernick.

The campaign’s rallying cry invited Nike users to share their dreams to be visualized as a tiny dot in a sea of others forming the iconic Nike swoosh. Matter Supply built the entirety of the site, from the frontend to real-time databases, using Jamstack and Netlify.

  • 190,000 submissions

    Over 190K Nike users submitted their stories of their dreams to Matter Supply’s Netlify-powered site.

  • 200k hits per day

    Matter Supply easily supported hundreds of thousands of hits a day with Netlify’s serverless backend and hyperresponsive frontend.

  • 0.9 second contentful paint

    When you think of Nike, you think of speed. Matter Supply knew they had to build fast pages. They picked Netlify to do just that.

Matter Supply builds with speed and scale

“Agencies don’t really have a lot of people on their bench waiting for Nike to call them”, says Marc Ammann, Principal at Matter Supply. When they did call, Marc picked up and his team worked fast to ship an Emmy-winning campaign with Nike, using Netlify as a critical tool in their arsenal.

Crafting mission-critical sites with a quickness

Matter Supply didn’t have time to wrestle with servers, worry about load balancing, or create dependencies for themselves. Instead, they picked Netlify and the Jamstack to build a blazing fast site with enterprise-grade security.

“With Jamstack, this was all easy. It all performed well. There’s no issues, no hiccups, and zero maintenance.”

Marc Ammann
Principal, Matter Supply

Let’s discuss your project